To meet the client’s needs, we developed and deployed a custom WordPress plugin that integrates seamlessly with HubSpot and Zoom. The plugin works as follows:
- Form Submission: When a user fills out and submits a form on the WordPress website, the plugin triggers API requests to HubSpot and Zoom.
- HubSpot Contact Creation: The form data is sent to HubSpot via its API, automatically creating a new contact or updating an existing one.
- Zoom Webinar Registration: Simultaneously, the plugin registers the user for the selected Zoom webinar using Zoom’s API.
- Admin Panel: A dedicated WordPress admin section was developed to manage webinars, track registrants, and monitor integration status.
The plugin provides a user-friendly interface for administrators, allowing them to link webinars effortlessly, view registrants, and ensure smooth data synchronization between the platforms.
Technologies Used:
- WordPress (PHP, JavaScript, MySQL)
- HubSpot API
- Zoom API
- REST API Integration
Outcome & Benefits:
- Automated Registration Process: Eliminated manual entry of registrant details, saving time and reducing errors.
- Improved Lead Management: Automatic contact creation in HubSpot facilitated better tracking and follow-ups.
- Seamless Webinar Experience: Users could register for webinars with a single form submission, improving engagement and reducing drop-offs.
- Enhanced Admin Control: A centralized WordPress admin panel allowed easy webinar and registrant management.
